I have worked with Family Productions for a few years now. I began my relationship with them years ago, working on event posters for the JibJam help at the Ski & Snowboard Show. From there I went on to re-brand every one of their trade-shows and eventually, their own brand mark and website.
The company name establishes the nature of the brand. They are a Family owned and operated business in Edmonton, AB. They host a variety of tradeshows from the Mom, Pop & Tots fair to the Edmonton Ski & Snowboard show. Louise, the CEO, wanted a monicker that represented the family spirit of the company, as well as the tendency to guide and nurture the trade-shows that she has pioneered here in Edmonton.
With much deliberation and sketching we came to the momma bear logo. It illustrates a familial connection, a fierce business sense, and an approachable, caring, passionate staff.